Bonita M. Kolb

Entrepreneurship in the Arts

• Gebundenes Buch

Produktbeschreibung

This popular book, now in its third edition, teaches business concepts in a way that is relevant to the way that creative students learn.

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 360
• Erscheinungstermin: 30. Oktober 2024
• Abmessung: 234mm x 156mm
• ISBN-13: 9781032811789
• ISBN-10: 1032811781
• Artikelnr.: 70526524

Autorenporträt

Bonita M. Kolb is Professor Emeritus of Business Administration at Lycoming College, USA.

Inhaltsangabe

Part 1: Finding Your Entrepreneurial Inspiration 1. Art, Culture and
Entrepreneurship 2. Making the Dream a Reality 3. Researching Competitors
and Customers Part 2: Creating Your Entrepreneurial Business 4. Analyzing
the Product and its Benefits 5. Targeting the Right Customer 6. Mastering
the Numbers 7. Distributing Your Product 8. Promoting the Creative Product
9. Building Social Media Relationships Part 3: Growing Your Business to the
Next Level 10. Financial Concepts for Success 11. Expanding the Business
12. Legal and Management Issues for Growth