Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.
Today when the competition, technology, and the economy are evolving faster than ever before, organizations and the people like us who work in them need a proven approach to help us adapt - and succeed. The key, according to Paul B. Brown, is to think like an entrepreneur, no matter what your position or industry. What works for the most successful entrepreneurs will work for us, Brown argues, whether we want to stay employed working for someone else or are thinking of going off on our own.
Chapter 1 How This Book Can Help You Chapter 2 How the Best Entrepreneurs Think Chapter 3 Always Start with a Market Need (And Not the Great Idea) Chapter 4 The Secret of Marketing? Compete Differently Chapter 5 Don't Set Out to Become Rich Chapter 6 You Need Less Money Than You Think Chapter 7 Building the Team Chapter 8 How the Most Successful People Turn Obstacles into Assets Chapter 9 Getting Motivated and Staying Motivated for the Long Haul Afterword Being an Entrepreneur Is Less Scary Than You Think Acknowledgments Notes Index About the Author
Chapter 1 How This Book Can Help You Chapter 2 How the Best Entrepreneurs Think Chapter 3 Always Start with a Market Need (And Not the Great Idea) Chapter 4 The Secret of Marketing? Compete Differently Chapter 5 Don't Set Out to Become Rich Chapter 6 You Need Less Money Than You Think Chapter 7 Building the Team Chapter 8 How the Most Successful People Turn Obstacles into Assets Chapter 9 Getting Motivated and Staying Motivated for the Long Haul Afterword Being an Entrepreneur Is Less Scary Than You Think Acknowledgments Notes Index About the Author
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