Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Uses research and real world case materials to examine how market performance can be sustained, even during a period of austerity, by the implementation of innovation-based growth opportunities and the exploitation of technology.
Ian Chaston is Visiting Professor at Centrum Catolica Business School, Peru. Previously he taught marketing and undertook research in entrepreneurship at Plymouth Business School, UK. He also founded Plymouth University's spin-off company Moustraining Ltd, which researches on-line learning applications to reduce higher education delivery costs. He has led projects on entrepreneurship for government agencies and universities in the UK and overseas.
Inhaltsangabe
1. The New Austerity 2. Customer Values 3. Revisiting Management Philosophies 4. Assessing Futures 5. Tomorrow's Markets 6. Tomorrow's Competences 7. Leadership, Vision and Strategy 8. Innovation Strategies 9. Technology Strategies 10. Strategy Implementation 11. The Service Sector 12. The B2B Sector 13. Small Firms 14. The Public Sector 15. Leaner Futures
