Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources.
Francesca Capo is Assistant Professor in Strategy at the University Milano-Bicocca in Milan. Her main research interests are legitimacy dynamics and institutional processes, hybrid organizations and prosocial ventures. Her research has appeared in major scientific journals and books. Francesca Di Pietro is Senior Assistant Professor in Business Strategy at the University Milano-Bicocca in Milan. Her main research interests are in the areas of entrepreneurship, entrepreneurial finance and innovation. Her research has appeared in major scientific journals and books.
Inhaltsangabe
Chapter 1. Introduction to the Book PART I: Language in organisation and entrepreneurship Chapter 2. The role of language in organisations Chapter 3. Language in entrepreneurship Chapter 4. Language's future-oriented framing and the financing of new ventures PART II: Language and legitimacy dynamics in organisation and entrepreneurship Chapter 5. Legitimacy and stigma in organisations and entrepreneurship: A literature review Chapter 6. Language dynamics and legitimacy in crowdfunding Chapter 7. Narcissistic language and success in green-oriented entrepreneurial ventures Chapter 8. Reflections for future research and practical implications
Chapter 1. Introduction to the Book PART I: Language in organisation and entrepreneurship Chapter 2. The role of language in organisations Chapter 3. Language in entrepreneurship Chapter 4. Language's future-oriented framing and the financing of new ventures PART II: Language and legitimacy dynamics in organisation and entrepreneurship Chapter 5. Legitimacy and stigma in organisations and entrepreneurship: A literature review Chapter 6. Language dynamics and legitimacy in crowdfunding Chapter 7. Narcissistic language and success in green-oriented entrepreneurial ventures Chapter 8. Reflections for future research and practical implications
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