David. L Rainey

Gebundenes Buch

Enterprise-Wide Strategic Management

Beschreibung

A fresh, holistic approach to strategic management in the modern business environment.

Autor

David L. Rainey is Professor of Management at the Lally School of Management and Technology, Rensselaer Polytechnic Institute, USA. He is the author of Product Innovation (Cambridge University Press, 2005) and Sustainable Business Development (Cambridge University Press, 2006).

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 526
• Erscheinungstermin: 3. Dezember 2009
• Englisch
• Abmessung: 250mm x 175mm x 33mm
• Gewicht: 1077g
• ISBN-13: 9780521769808
• ISBN-10: 0521769809
• Artikelnr.: 26572444