Paul Swamidass is Professor Emeritus, Raymond J. Harbert College of Business, Auburn University, Alabama. At Auburn University he was the Director of the Thomas Walter Center for Technology Management from 2005 to 2014. His publications include books, an encyclopedia, several technical monographs, and more than one hundred publications in scholarly journals, conference proceedings, etc. As a pro se inventor-applicant, he was granted four US patents since 2009. Based on his success in getting patents from the US Patents Office without an attorney, Swamidass has written articles and papers helpful for the individual pro se inventor in the law journal, John Marshall Review of Intellectual Property Law (2010), and another in InventorsDigest.com.
Inhaltsangabe
1. Engineers create value for investors 2. Introduction to technological innovation 3. The seven phases of technological innovation 4. Engineers add value in stages 5. Disruptive technological innovators: value creators 6. Ideas: how do you find them? 7. Turn your idea into a product 8. Early detection of market potential A. David Mixson 9. Illustrative case: tennis racquet customer needs survey 10. What engineers can do for product development 11. Intellectual property, patents and trade secret 12. If you cannot afford a patent attorney 13. Reading and learning from a granted US patent 14. Patent search and conclusions before drafting a patent application 15. Pro se US patent applications do succeed 16. Macroeconomics for innovators in engineering and science 17. Customers, target markets and marketing 18. The power of social media marketing Haitham A. Eletrabi 19. Market analysis resources 20. Illustrative case: market analysis for tennis racquets 21. Competition research 22. Manufacturing and sourcing 23. Break-even analysis 24. Sales and distribution - wholesale, direct and other 25. Reaching your customer: advertising and promotion 26. Selecting the pre-start-up model 27. Key decisions: costs estimation and pricing 28. The business model versus the business plan 29. The business plan: the end of phase 3 30. A business plan is a war plan: anything can change 31. Making the start-up business financially feasible 32. What angel investors look for in a phase 4 company seeking funding 33. Ethics in engineering and business professions 34. Business as a legal entity in the United States 35. Pre-start-up business organization and management 36. An illustrative case: Amazon.com as a start-up 37. Execution phases 4 to 6 38. Phase 7: six case studies of mature firms 39. Comparing phase 7 firms from different industries: Apple and Wal-Mart 40. Teams and teamwork 41. Leadership issues in start-up business Jay Clark 42. What we know about entrepreneurs 43. Creating value as an engineer in India Hephzibah Stephen.
1. Engineers create value for investors 2. Introduction to technological innovation 3. The seven phases of technological innovation 4. Engineers add value in stages 5. Disruptive technological innovators: value creators 6. Ideas: how do you find them? 7. Turn your idea into a product 8. Early detection of market potential A. David Mixson 9. Illustrative case: tennis racquet customer needs survey 10. What engineers can do for product development 11. Intellectual property, patents and trade secret 12. If you cannot afford a patent attorney 13. Reading and learning from a granted US patent 14. Patent search and conclusions before drafting a patent application 15. Pro se US patent applications do succeed 16. Macroeconomics for innovators in engineering and science 17. Customers, target markets and marketing 18. The power of social media marketing Haitham A. Eletrabi 19. Market analysis resources 20. Illustrative case: market analysis for tennis racquets 21. Competition research 22. Manufacturing and sourcing 23. Break-even analysis 24. Sales and distribution - wholesale, direct and other 25. Reaching your customer: advertising and promotion 26. Selecting the pre-start-up model 27. Key decisions: costs estimation and pricing 28. The business model versus the business plan 29. The business plan: the end of phase 3 30. A business plan is a war plan: anything can change 31. Making the start-up business financially feasible 32. What angel investors look for in a phase 4 company seeking funding 33. Ethics in engineering and business professions 34. Business as a legal entity in the United States 35. Pre-start-up business organization and management 36. An illustrative case: Amazon.com as a start-up 37. Execution phases 4 to 6 38. Phase 7: six case studies of mature firms 39. Comparing phase 7 firms from different industries: Apple and Wal-Mart 40. Teams and teamwork 41. Leadership issues in start-up business Jay Clark 42. What we know about entrepreneurs 43. Creating value as an engineer in India Hephzibah Stephen.
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