Marybeth Gasman, Nelson Bowman

Engaging Diverse College Alumni

The Essential Guide to Fundraising

• Broschiertes Buch

Produktbeschreibung

To help move fundraising staff away from a "one size fits all" approach, this book provides a comprehensive overview of philanthropy in diverse cultures, including Latinos, African Americans, Native Americans, and Asian Americans.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 176
• Erscheinungstermin: 6. Februar 2013
• Englisch
• Abmessung: 216mm x 139mm x 22mm
• Gewicht: 357g
• ISBN-13: 9780415892759
• ISBN-10: 0415892759
• Artikelnr.: 37043998

Autorenporträt

Marybeth Gasman is Professor of Higher Education in the Graduate School of Education at the University of Pennsylvania, USA. Nelson Bowman III is Executive Director of Development at Prairie View A&M University, USA.

Inhaltsangabe

Acknowledgments
Chapter One: Introduction
Chapter Two: African American Philanthropy and Alumni: "Uplifting the Race"
Chapter Three: Asian American and Pacific Islander Philanthropy and Alumni:
"Respect and Prestige"
Chapter Four: Latino Philanthropy and Alumni: "Elevating Culture and
Family"
Chapter Five: Native American Philanthropy and Alumni: "Community over
Individual"
Chapter Six: A Conversation with Advancement Staff at Majority Institutions
Chapter Seven: A Conversation with Alumni of Color
Chapter Eight: Model Programs for Alumni of Color
Chapter Nine: Mistakes to Avoid
Best Practices and Concluding Thoughts
Strategies at a Glance
Appendices
References
Supplementary Bibliography
Index