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This book considers the decision-making of multinational corporations aiming to create a sustainable company. Focusing on innovation, technology transfer and the use of intangible assets, the book demonstrates how companies can be both profitable and ethical using the triple bottom line.

Produktbeschreibung
This book considers the decision-making of multinational corporations aiming to create a sustainable company. Focusing on innovation, technology transfer and the use of intangible assets, the book demonstrates how companies can be both profitable and ethical using the triple bottom line.
Autorenporträt
Patricia Park is a Research Professor at Southampton Solent University, UK. Duncan M. Park is a Director and intellectual property consultant at Leogriff AS, Norway.