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This book provides an in-depth understanding of key variables that play a significant role at the various stages of the innovation process, leading to successful commercialisation of products and services.

Produktbeschreibung
This book provides an in-depth understanding of key variables that play a significant role at the various stages of the innovation process, leading to successful commercialisation of products and services.
Autorenporträt
Mile Terziovski is Associate Professor and Executive Director at the Centre for Global Innovation and Entrepreneurship at the University of Melbourne.