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The concepts in this book have been used with high success in all industries and social settings, from the most educated white-collar professional environments to blue-collar industries, parenting, and social settings. Whether you consider yourself a highly effective sales professional or an individual who has decided that the sales industry is not for you, this book will increase your effectiveness in life and in the world run by sales. In this book, you will be empowered by knowing: 1. How sales impacts every aspect of life; 2. The difference between manipulation and Empowered Selling with true win-win outcomes; 3. How to overcome the negative sales stigma; 4. Sales made simple with a proven formula for all situations; 5. Practical application exercises to develop each concept. Buckle up and get a fresh cup of coffee. What you're about to read can change your life! ABOUT THE AUTHOR: Travis N. Jensen has spent the majority of his career hiring, leading, developing, and coaching specialized sales professionals within the rare-disease and biopharmaceutical market. His teams have finished #1 worldwide for new product launch sales and have consistently maintained the highest national sales volume, while interacting with some of the most educated professionals in society. Travis has developed and facilitated corporate training programs, developed and proposed corporate strategies and concepts implemented nationwide, and has served as a consultant to both national and global marketing departments. Travis's professional experience and success expand beyond white-collar pharmaceutical sales to door-to-door vacuum sales, home mortgage sales, and change order sales within the construction industry, which occurred during his years as a Journeyman and Master Plumber. Travis has served as a mentor for individuals at all stages of life, ranging from interviewing skills for new high school graduates to leadership and career optimization for professionals with over 20 years of professional experience.