Emotional Intelligence In Services Marketing - Tripathy, Sanjeev
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This book examines the role of emotional intelligence of the employees on the innovation and creativity in the marketing of banking services in the commercial banks of Odisha. Given that emotional intelligence is a scientifically founded and empirically validated construct, the issue of assessing and measuring this construct has fundamental significance for research on the marketing of services in commercial banks. Although emotions have been viewed as unpredictable, irrational and not worth measuring, the conceptualizations of emotional intelligence have helped encounter this criticism and…mehr

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Produktbeschreibung
This book examines the role of emotional intelligence of the employees on the innovation and creativity in the marketing of banking services in the commercial banks of Odisha. Given that emotional intelligence is a scientifically founded and empirically validated construct, the issue of assessing and measuring this construct has fundamental significance for research on the marketing of services in commercial banks. Although emotions have been viewed as unpredictable, irrational and not worth measuring, the conceptualizations of emotional intelligence have helped encounter this criticism and offer a promise of a useful concept for predicting workplace performance. However, the use of emotional intelligence measures in research and organizational settings has been varied and controversial. The reason lies in how the construct should be measured, and which theory it shall be based on. This study helps in understanding the importance of emotional intelligence and marketing creativityof services in commercial banks.
Autorenporträt
Dr. Sanjeev Tripathy, actualmente o "DIRECTOR" da AARYAN GURUKUL RESIDENTIAL COLLEGE, INDIA é licenciado em Farmácia e depois prosseguiu a sua gestão em Marketing pela Universidade de Pune. Depois de SEVENTEEN anos de experiência em várias indústrias, fez a sua certificação SAP(SD) da SAP, Alemanha, tendo feito a sua carreira académica com doutoramento.