Arjun Chaudhuri

Emotion and Reason in Consumer Behavior

• Gebundenes Buch

Produktbeschreibung

Emotion and Reason in Consumer Behavior provides new insights into the effects that emotion and rational thought have on marketing outcomes. It uses sound academic research at a level students and professionals can understand.

Produktdetails

• Verlag: Taylor & Francis
• Artikelnr. des Verlages: Y127956
• Seitenzahl: 182
• Erscheinungstermin: 9. Januar 2006
• Englisch
• Abmessung: 234mm x 162mm x 16mm
• Gewicht: 450g
• ISBN-13: 9780750679763
• ISBN-10: 075067976X
• Artikelnr.: 20805140

Autorenporträt

Arjun Chaudhuri

Inhaltsangabe

Table of Contents: Chapter One: Introduction;
Chapter Two: Emotion and Reason;
Chapter Three: Attitude Formation;
Chapter Four: Involvement;
Chapter Five: Theories of Learning;
Chapter Six: Personality and the Self;
Chapter Seven: Risk;
Chapter Eight: Trust and Commitment;
ChapterNine: Value. Table of Contents: Chapter One: Introduction; Chapter Two: Emotion and Reason; Chapter Three: Attitude Formation; Chapter Four: Involvement; Chapter Five: Theories of Learning; Chapter Six: Personality and the Self; Chapter Seven: Risk; Chapter Eight: Trust and Commitment; Chapter Nine: Value.