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Most of companies attempt to offer superior experience to their customers by giving online shopping experience. Customers tend to give their shopping experience through online comments and reviews. The purpose of this book was to gain a better understanding of The Impact of Electronic Word of Mouth on Consumer Purchase Intention in an Electronic Fashion Industry Based on a detailed literature review, a frame of reference was developed. This book will contribute to the academic literature by bridging the gap in knowledge and providing practical insights for the local electronic fashion industry.