Hanna-Reetta Hirvonen, Kingsley John Ify

Effectiveness of CRM in HAAGA-HELIA

Evaluation of Microsoft Dynamics CRM system and its effectiveness in HAAGA-HELIA

• Broschiertes Buch

Produktbeschreibung

This was a project organized and supervised by HAAGA-HELIA University of Applied Sciences to enhance the international students' employment rate through work pair model (an international student and Finnish student working together), and the project was done by two students from different majors. The thesis task was to revive, create and strengthen the use of customer relationship management (CRM) in HAAGA-HELIA. The main aim of the project was to examine the effectiveness of CRM in HAAGA-HELIA through different use cases and findings from the research data. The project is commissioned by HAAGA-HELIA to evaluate the effectiveness of CRM concept in the organization. The benefit of the study was to help HAAGA-HELIA adopt a definition of what CRM means in strategic terms for their business and ensuring that this definition is used in consistent manner throughout their organization. Different CRM tools were combined, however the study concentrates on the Microsoft Dynamics CRM system.

Produktdetails

• Verlag: LAP Lambert Academic Publishing
• Aufl.
• Seitenzahl: 60
• Erscheinungstermin: 22. März 2012
• Englisch
• Abmessung: 220mm x 150mm x 4mm
• Gewicht: 107g
• ISBN-13: 9783848446735
• ISBN-10: 3848446731
• Artikelnr.: 35337107

Autorenporträt

Ms. Hanna-Reetta Hirvonen graduated from HAAGA-HELIA University of Applied Sciences in December 2011 and obtained her Bachelor's degree in Tourism. Mr. John Ify obtained his BBA degree in International Business/Marketing in 2012 at HAAGA-HELIA University of Applied Sciences.