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High Quality Content by WIKIPEDIA articles! Edward S. (Ned) Jordan (November 21, 1882 December 29, 1958) was an American entrepreneur, automotive industrialist and pioneer in evocative advertising copy, which he wrote and used to advertise the automobiles produced by his Jordan Motor Car Company of Cleveland, Ohio. Jordan s June 1923 advertisement for the company s Somewhere West of Laramie is considered a breakthrough in the art of writing advertising copy. Jordan was born in Merrill, Wisconsin in 1882, the only son in a family of six children. His mother, Kate Griffin Jordan, supported the family by running a series of small general stores along the Overland Trail. Jordan supported his own way through the University of Wisconsin Madison and achieved high grades while working as a sports reporter for a Madison, Wisconsin newspaper and the Milwaukee Journal.