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Today, in India television is considered as an important medium that is being extensively used to impart information to its viewers. The availability of new information technologies at the global level, satellite television broadcasting has been increasingly used for distance education and training in India. Research reveals that television differs from other media in the way it can combine various kinds of information, better accessibility and has the potential to bring the learning materials to the masses in a more direct and personal way. Television, the most potential mass media of the…mehr

Produktbeschreibung
Today, in India television is considered as an important medium that is being extensively used to impart information to its viewers. The availability of new information technologies at the global level, satellite television broadcasting has been increasingly used for distance education and training in India. Research reveals that television differs from other media in the way it can combine various kinds of information, better accessibility and has the potential to bring the learning materials to the masses in a more direct and personal way. Television, the most potential mass media of the 20th century, occupies a prominent position in the field of communication and education. The new state-of-the-art internet technologies and the satellite communication technologies furthered its reach. In the field of education, television has acquired an immense importance not only in terms of its reach but also in improving the quality of education at all levels. In a country like India, where resources are limited and educational infrastructure is inequitably distributed between urban and rural areas, television can play a significant role in equalizing the educational opportunities.
Autorenporträt
Veeraneni, Jagadeeshwar Rao
I am working as a Professor in Educational Multimedia Research Center, Osmania University, India, with 29 years of experience with National and International exposure, handling various positions in Multimedia and Information and Communication Technology(ICT) programmes. 27 years of research experience in television, ICT, production and Sociology.