This book is an account of my life and work history, developed as an educator in rural areas and as a people manager in the agro-industry sector. Sugar and alcohol mills do not have a tradition of developing policies and social practices, processes and actions aimed at promoting citizenship, ethics and solidarity and transforming teams of field workers who, because they have few opportunities for schooling, are trained to cut sugar cane in line with safety conditions, are concerned about quality of life and also understand the importance of conserving the environment and living well together in the workplace. Our socio-educational intervention involved everything from learning about hygiene, managing finances, as they worked under harvest contracts, to guidance on benefits, productivity, quality and awards.