David Begg, Damian Ward

Economics for Business, 6e

• Broschiertes Buch

Produktbeschreibung

Economics for Business now in its 6th edition remains an essential introduction to economics for business students. It provides an accessible guide to the practical uses of economics and covers topics on the global economy, GDP growth as a policy, the rise of populism and Brexit. Key features: .Draws on a wealth of contemporary examples to bring economic topics to life oFully updated case studies cover contemporary topics such as banking in the UAE, Amazon's acquisition of Whole Foods, the Disney-Comcast acquisition and the proposed ASDA-Sainsbury merger. .Key economic theories explained within the context of modern business oUpdated Business applications on issues such as mergers and acquisitions, hedging and membership of the eurozone that connects economic theories to contemporary business life. .Equips students with a practical toolkit of economics skills for business oTargeted chapter exercises include concept questions, calculations and graphing practice. .Connect® resources such as algorithmic and static questions, application-based activities, graphing tutorials, maths preparedness exercises and a Testbank. Available with McGraw-Hill Education's Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency. To learn more, visit mheducation.co.uk/connect

Produktdetails

• Verlag: McGraw-Hill
• 6 ed
• Seitenzahl: 568
• Erscheinungstermin: 24. Februar 2020
• Englisch
• Abmessung: 196mm x 263mm x 18mm
• Gewicht: 904g
• ISBN-13: 9781526848130
• ISBN-10: 1526848139
• Artikelnr.: 58729867

Autorenporträt

David Begg is Principal of the Tanaka Business School at Imperial College London. He has been a Research Fellow of the Centre for Economic Policy Research (a network of leading European economists) since its inception in 1984. David's research focuses mainly on monetary policy, exchange rates, monetary union, and economic transition. He is a Research Fellow of the Centre for Economic Policy Research. He co-authored several of the CEPR annual reports in the series he helped found: Monitoring the European Central Bank, and Monitoring European Integration. The 1997 MEI Report, EMU: Getting the Endgame Right, changed the policy that the European Union adopted to launch the euro in 1999. He was also founding Managing Editor of Economic Policy, now an official journal of the European Economic Association.

Inhaltsangabe

Section 1 - Introduction
1. Economics for Business
Section 2 - Understanding Markets
2. Consumers in the marketplace
3. Firms in the marketplace
4. Markets in action
Section 3 - Competition and Profitability
5. Market Structure and firm performance
6. Strategic rivalry
7. Growth strategies
8. Governing business
Section 4 - Macroeconomics
9. Introduction to the macroeconomy
10. Measuring macroeconomic variables and policy issues
11. Exchange rates and the balance of payments
12. Globalization
Section 5 - Macroeconomic Policy
13. Expenditure and fiscal policy
14. Money, banking and interest
15. Inflation, output and economic policy
16. Supply side policies and economic growth