Economic Theories of Product Differentiation
Jean J. Gabszewicz
Gebundenes Buch

Economic Theories of Product Differentiation

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This book provides a comprehensive exploration of product differentiation, blending insights from industrial organization, spatial economics, and game theory. In modern economies, nearly every product-from consumer electronics to household goods-comes in multiple variants, reflecting firms' strategic efforts to differentiate their offerings. But why do firms differentiate their products? How do they set prices for these variants? And does this process lead to an efficient market outcome?It examines both horizontal and vertical differentiation, investigating how firms compete not only on price ...