Eco-Packaging as a Competitive Advantage. A Comparative Analysis of Apple and Samsung in the Context of Sustainable Consumer Preferences
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Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: This study examines the influence of eco-packaging on consumer behavior within the mobile phone sector, focusing on Apple and Samsung. As environmental consciousness grows, these brands are implementing sustainable packaging strategies. The research analyzes how consumer perceptions of eco-packaging affect brand loyalty, purchasing decisions, and satisfaction. Data ...
Research Paper (undergraduate) from the year 2024 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, , course: B.Com. International Accounting and Finance, language: English, abstract: This study examines the influence of eco-packaging on consumer behavior within the mobile phone sector, focusing on Apple and Samsung. As environmental consciousness grows, these brands are implementing sustainable packaging strategies. The research analyzes how consumer perceptions of eco-packaging affect brand loyalty, purchasing decisions, and satisfaction. Data was gathered through surveys and interviews to understand consumer attitudes towards Apple's minimalistic, paper-based packaging and Samsung's upcycled, recycled material initiatives. Findings indicate eco-packaging significantly impacts consumer perceptions, associating it with brand trust and environmental responsibility. Apple's sleek designs appeal to consumers valuing sophistication, while Samsung's upcycling attracts those prioritizing practicality. Challenges include limited consumer awareness of eco-packaging specifics and skepticism about brand claims. The research highlights the need for brands to align sustainability efforts with consumer expectations. Eco-packaging is a critical differentiator in the competitive mobile phone market, offering valuable insights for companies balancing sustainability goals with consumer values.
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