E-Commerce 2021-2022: Business, Technology and Society, Global Edition - Laudon, Kenneth; Traver, Carol
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This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.GÇ» The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,GÇ»E-commerce 2021: Business, Technology, and SocietyGÇ»is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, Amazon-«,…mehr

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Produktbeschreibung
This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in e-commerce.GÇ» The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read,GÇ»E-commerce 2021: Business, Technology, and SocietyGÇ»is an in-depth, thought-provoking introduction to e-commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook-«, Google-«, Twitter-«, Amazon-«, Pinterest-«, eBay-«, Uber-«, WhatsApp-«, and Snapchat-«GÇ»illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entireGÇ»16th editionGÇ»has been updated through October 2020, and includes up-to-date coverage of privacy and piracy, government surveillance, cyberwar, fintech, social local-mobile marketing, internet sales taxes, and intellectual property. MyLab-« MIS is not included. Students, if MyLab MIS is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab MIS should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Autorenporträt
Kenneth C. Laudon was a professor of information systems at New York University School of Business. He held a BA in economics from Stanford and a PhD from Columbia University. He authored 12 books dealing with electronic commerce, information systems, organizations, and society. Professor Laudon wrote more than 40 articles concerning social, organizational, and management impacts of information systems, privacy, ethics, and multimedia technology. Carol Guercio Traver is a graduate of Yale Law School and Vassar College. She has many years of experience representing major corporations as well as small and medium-sized businesses as an attorney with NYC law firm Proskauer, with expertise in intellectual property law, technology law, internet law, and privacy law, as well as general corporate law. Carol is also a co-founder, with Ken Laudon, of Azimuth Interactive, one of the first ed tech firms and creator of some of the first interactive software training and testing systems for higher education and corporate training, and, today, a provider of digital media and publisher services for the higher education industry.