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The Internet has created new business areas for the graphic arts industry: Information is formatted to be published both on paper and on-line and new forms of cooperation with customers and co-producers develop. The author gives a broad review of new services and processes, the Internet has made possible. The reader gains insight into the existing diversity of notions and concepts. Various examples shed light on specific applications such as online editing systems, Web-based project management tools, and online-tracking of print processes. Two viewpoints are being considered: The viewpoint of the entrepreneur who introduces electronic business concepts to optimize the company's processes, and the viewpoint of the service provider supplying e-business services. The book enables business executives to make sound decisions on which solution promises the maximum benefit to respond to specific business challenges. Thus it is an indispensable guide for business executives in the graphic arts industry.
Theshipshears onthrough billowing seas Carried on tempest's wings with ease A cry of joy goes up from fore and aft: "Our destination is within our grasp!" But the helmsman's words are lost in the throng: "We've been sailing in circles all along." Marie von Ebner-Eschenbach This book has been written as an aid to anyone in the print media industry, be they managers or customers, who is looking to steer their business into calmer waters in what are stormy times. New technologies offer tremendous opportunities for innovation and process improvement - but only if we understand the fundamental principles behind them. This is the goal of this book. To this end, we will be looking at how best to network the print media industry with its customers, production partners and suppliers. This networking process covers the production data that can be transferred entirely digitally as far as the press stage, i. e. the digital page to be printed (referred to below as the "technical work?ow"), but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the "business management work?ow"). Inter-company networking of the various market players using Internet technology is known as "e-business" in commercial and management circles. Customers Print media Suppliers companies Production partners Figure 1 Persons involved in a production process Preface V
Theshipshears onthrough billowing seas Carried on tempest's wings with ease A cry of joy goes up from fore and aft: "Our destination is within our grasp!" But the helmsman's words are lost in the throng: "We've been sailing in circles all along." Marie von Ebner-Eschenbach This book has been written as an aid to anyone in the print media industry, be they managers or customers, who is looking to steer their business into calmer waters in what are stormy times. New technologies offer tremendous opportunities for innovation and process improvement - but only if we understand the fundamental principles behind them. This is the goal of this book. To this end, we will be looking at how best to network the print media industry with its customers, production partners and suppliers. This networking process covers the production data that can be transferred entirely digitally as far as the press stage, i. e. the digital page to be printed (referred to below as the "technical work?ow"), but also the information, communication and interaction processes which take place before, during and after production, e. g. details of the print run or the planned delivery date (referred to below as the "business management work?ow"). Inter-company networking of the various market players using Internet technology is known as "e-business" in commercial and management circles. Customers Print media Suppliers companies Production partners Figure 1 Persons involved in a production process Preface V