Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.
Explores China's multinationals, their development, increasing global footprints and future, in the socio-economic contexts of China and the wider world.
David K. Tse is Stelux Professor and Chair Professor of International Marketing and Director of Contemporary Marketing Centre at the University of Hong Kong. He is known for his research in international marketing, marketing in China and international business. He also consults for a wide range of companies in China, Hong Kong and Canada.
Inhaltsangabe
1. Introduction 2. China's Economic Rise and Global Footprints of Chinese Firms 3. Globalisation of Chinese Firms Using Existing Paradigms 4. Globalisation of Chinese Firms Using New Paradigms 5. Challenges and Failures 6. Product Images and Market Acceptance of Chinese-Made Products 7. Corporate Social Responsibility 8. Managing National Image 9. China's Technological Competence, Trade Relations and Economic Co-operations 10. Holistic Conclusion through a Futuristic Lens.
1. Introduction 2. China's Economic Rise and Global Footprints of Chinese Firms 3. Globalisation of Chinese Firms Using Existing Paradigms 4. Globalisation of Chinese Firms Using New Paradigms 5. Challenges and Failures 6. Product Images and Market Acceptance of Chinese-Made Products 7. Corporate Social Responsibility 8. Managing National Image 9. China's Technological Competence, Trade Relations and Economic Co-operations 10. Holistic Conclusion through a Futuristic Lens.
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