Sunil Gupta

Driving Digital Strategy

A Guide to Reimagining Your Business

• Gebundenes Buch

Produktbeschreibung

A Harvard Business School digital-strategies expert outlines a framework for large organizations on how to plan and execute an effective digital transformation, recommending specific changes to business strategy, value chain, customer relations and organizational structure. 25,000 first printing.

Produktdetails

• Verlag: Harvard Business Review Press
• Seitenzahl: 288
• Erscheinungstermin: 14. August 2018
• Englisch
• Abmessung: 242mm x 164mm x 27mm
• Gewicht: 564g
• ISBN-13: 9781633692688
• ISBN-10: 163369268X
• Artikelnr.: 50688126

Autorenporträt

Sunil Gupta is the Edward W. Carter Professor of Business Administration at Harvard Business School. He is also Cochair of the Executive Program on Driving Digital Strategy. Gupta advises and speaks to companies around the world on issues related to digital transformation. Representative clients include Adidas, IBM, Franklin Templeton, Heineken, Johnson & Johnson, Novartis, PwC, TD Bank, Turkcell, and Vodafone. Author social media/website info: hbs.edu/faculty/Pages/profile.aspx?facId=261323