David Kiley

Gebundenes Buch

Driven

Inside BMW, the Most Admired Car Company in the World

Beschreibung

David Kiley-author of Getting the Bugs Out -goes inside BMW to find out how the fabled German automaker does what it does so well. He reveals the business philosophy and practices that make BMW more than just another carmaker, and the unsurpassed quality that makes their cars more than just "automobiles." Kiley also tells the fascinating story of the extremely powerful, secretive, and relatively unknown family that runs it.

Autor

DAVID KILEY is the Detroit Bureau Chief at USA Today and a journalist with fifteen years of experience covering the auto industry. As an automotive and advertising analyst, he has been featured on Nightline, CNBC, CNN, National Public Radio, and the Today show. He is also the author of Getting the Bugs Out: The Rise, Fall, and Comeback of Volkswagen in America, also available from Wiley.

Produktdetails

• Verlag: Wiley & Sons
• Seitenzahl: 310
• Erscheinungstermin: 2. April 2004
• Englisch
• Abmessung: 240mm x 161mm x 22mm
• Gewicht: 535g
• ISBN-13: 9780471269205
• ISBN-10: 0471269204
• Artikelnr.: 12670187