Covering all the key topics for students studying European Business at upper level undergraduate and graduate level, this textbook focuses on the relationship between business and the political institutions, policies and regulations of the European Union post-enlargement. With a website to accompany the book containing student resources and an instructors manual, the book also supports readers with features that include:
- Mini-cases with questions to test students understanding
- In-depth readings and testimonials from executives and managers
- Vignettes and cameos written by practitioners
- Extracts from Business and European publications
- Review questions and assignments to consolidate learning
- Weblinks to helpful resources
Table of contents:
Introduction
The New European Business Environment
PART ONE: FIFTY YEARS OF IMPACT ON THE EUROPEAN BUSINESS GAME
Landmarks of European Integration
Or, How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players
Rules and Agenda Setting
PART TWO:
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics and Finance
Marketing in Europe
Enhancing Business Competitiveness
Lobbying the Playing Field
Competing Internationally
PART FOUR: COPORATE CASE STUDIES
Airbus
A Catalyst of European Integration
Altran
Launching a Corporate Representation Office in Brussels
Synops6 International
A Company at the Service of Companies
Microsoft and the Lisbon Dialogue
Accelerating the EU Institutional Agenda
EU Transport Policy and the Europeanization of a Business
A Corporate Challenge Resulting from the Introduction of the Euro
European Chief Executives in the Merger Maze
Coping with Multiple Realities
The Case of Schneider Electric
Industrial Marketing in Europe - A Pack Solution?
Exporting High Segment Wine to Europe
Early Internationalization of an Old Lebanese Winery with a New Management
To Tilt or Not To Tilt
The Grand Velocity Question
- Mini-cases with questions to test students understanding
- In-depth readings and testimonials from executives and managers
- Vignettes and cameos written by practitioners
- Extracts from Business and European publications
- Review questions and assignments to consolidate learning
- Weblinks to helpful resources
Table of contents:
Introduction
The New European Business Environment
PART ONE: FIFTY YEARS OF IMPACT ON THE EUROPEAN BUSINESS GAME
Landmarks of European Integration
Or, How History and Politics Shape the Business Environment
Enlargement and the Theories of Integration
Institutional Players
Rules and Agenda Setting
PART TWO:
The Europeanization of a Business Environment
The Europeanization of Business Management
PART THREE: BUSINESS ACTIVITY FUNCTIONS IN THE EUROPEAN ENVIRONMENT
European Economics and Finance
Marketing in Europe
Enhancing Business Competitiveness
Lobbying the Playing Field
Competing Internationally
PART FOUR: COPORATE CASE STUDIES
Airbus
A Catalyst of European Integration
Altran
Launching a Corporate Representation Office in Brussels
Synops6 International
A Company at the Service of Companies
Microsoft and the Lisbon Dialogue
Accelerating the EU Institutional Agenda
EU Transport Policy and the Europeanization of a Business
A Corporate Challenge Resulting from the Introduction of the Euro
European Chief Executives in the Merger Maze
Coping with Multiple Realities
The Case of Schneider Electric
Industrial Marketing in Europe - A Pack Solution?
Exporting High Segment Wine to Europe
Early Internationalization of an Old Lebanese Winery with a New Management
To Tilt or Not To Tilt
The Grand Velocity Question
This new edition of Doing Business in Europe addresses head-on many of the most pressing issues for the international economy the big questions of regional integration both within the European Union and between the EU and the rest of the world. It does so from a sound basis in international business theory and, using invaluable case illustrations, shows how the firm level, country and regional levels interact to create the region-specific multi-country advantages that lie at the heart of the desire for integration. Against this backdrop, it explains the stresses and strains that are all-too-apparent today, such as the disruptive effects of Brexit, pluri-lateralism, participation in Global Value Chains and the future of the Single Market and its payment, taxation and funding mechanisms. Jeremy Clegg