Doing Business in China
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Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do thisNew and revised case studies, including case studies on successful co...
Extensively revised, the fifth edition of this successful textbook offers a practical framework for approaching and carrying out business in China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do thisNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and DiageoAn in-depth focus on internet marketing in ChinaChoosing business partners and negotiatingDos and don'ts.
Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
Building on the strengths of the previous editions and on the 30-year China business experience of the author, the book provides a guide to market entry, managing operations, and marketing in this unique social and cultural environment, including:
Why foreign businesses in China need to understand and interact with government in China, both central and local, and how best to do thisNew and revised case studies, including case studies on successful companies entering and operating in China such as Volkswagen, Hermes, Honeywell and DiageoAn in-depth focus on internet marketing in ChinaChoosing business partners and negotiatingDos and don'ts.
Updated to include information on new government policy on trade partnerships, commercial law, and anti-corruption drives, the fifth edition of Doing Business in China will continue to be the preferred text for international students of Chinese business and management studies and for practitioners with an eye on China.
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