Diversity in Multinational Corporations - Maiorescu, Roxana; Wrigley, Brenda
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Diversity in Multinational Corporations takes a case study approach to ascertain how and why American MNCs enact diversity, what factors determine their engagement, and what challenges they face in the US and abroad. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. Because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.…mehr

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Produktbeschreibung
Diversity in Multinational Corporations takes a case study approach to ascertain how and why American MNCs enact diversity, what factors determine their engagement, and what challenges they face in the US and abroad. For this purpose, the book analyzes the diversity approaches of twenty-eight US companies from ten industries to develop a theoretical framework whose practical application enables companies to make significant contributions to the environments in which they operate. Because the book discusses diversity engagement in global business environments, its results can be applied by international companies that operate at a global scale.
Autorenporträt
Roxana Maiorescu is an Assistant Professor in the Department of Marketing Communication at Emerson College, USA. Brenda Wrigley is an Associate Professor and Chair of the Department of Marketing Communication at Emerson College, USA.