"An essential addition to any entrepreneur's toolkit." Paul English, Co-Founder & CTO, KAYAK "An indispensable guide for entrepreneurs looking to build and scale their ventures." Brad Feld, Partner, FOUNDRY & Co-Founder, TECHSTARS "Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot." Brian Halligan, Co-Founder, HUBSPOT "I highly recommend Disciplined Entrepreneurship: Startup Tactics." Drew Houston, Co-Founder & CEO, DROPBOX "A comprehensive guide that equips entrepreneurs with the tools they need to succeed." Mo-Yun…mehr
"An essential addition to any entrepreneur's toolkit." Paul English, Co-Founder & CTO, KAYAK "An indispensable guide for entrepreneurs looking to build and scale their ventures." Brad Feld, Partner, FOUNDRY & Co-Founder, TECHSTARS "Startup Tactics is such a valuable continuation of the entrepreneurship lessons we learned at MIT when we were starting HubSpot." Brian Halligan, Co-Founder, HUBSPOT "I highly recommend Disciplined Entrepreneurship: Startup Tactics." Drew Houston, Co-Founder & CEO, DROPBOX "A comprehensive guide that equips entrepreneurs with the tools they need to succeed." Mo-Yun Lei Fong, Stanford Engineering Entrepreneurship Center, STANFORD UNIVERSITY "This book will help founders learn the skills they need to be successful." Donna Levin, Co-Founder, CARE.COM & CEO of the Arthur M. Blank School for Entrepreneurial Leadership, BABSON COLLEGE "I highly recommend this book." Marc Randolph, Co-Founder & former CEO, NETFLIX "A must-read for aspiring entrepreneurs and innovation-driven startups." Matt Segneri, Harvard Innovation Labs, HARVARD UNIVERSITY
PAUL CHEEK is a serial tech entrepreneur, entrepreneurship educator, software engineer, and patented inventor. He is the Executive Director of the Martin Trust Center for MIT Entrepreneurship and a Senior Lecturer at the Massachusetts Institute of Technology in the MIT Sloan School of Management. Paul was MIT's first Hacker in Residence and has since taught, mentored, and advised thousands of entrepreneurs around the world. Paul was named to Forbes 30 Under 30, the definitive list of young people changing the world. Paul is a co-founder of Oceanworks, a for-profit company with a mission to end plastic pollution and previously co-founded Work Today, a venture-backed digital staffing and recruiting company. Paul advises startups and both speaks and consults with Fortune 500 companies and universities globally to advance entrepreneurship. You can learn more about Paul on his website, PaulCheek.com, or follow him on LinkedIn.
Inhaltsangabe
Foreword xv Acknowledgments xvii Introduction to Tactics 1 Stage 1 Foundations 24 Tactic 1 Goals: Operational Goals and KPIs--Charting the Course to Major Milestones 27 Tactic 2 Systems: Startup Tooling and Systems 39 Stage 2 Market Testing 48 Tactic 3 Market Research: Advanced Primary and Secondary Market Research-- Quantifying Qualitative Research 51 Tactic 4 Assets: Developing Startup Visual Assets 77 Tactic 5 Marketing: Proving Persona Assumptions with Digital Advertising 91 Tactic 6 Sales: Early Customer Demand Generation 107 Stage 3 Product Development 120 Tactic 7 Product Roadmap: Building Your Product's Roadmap 123 Tactic 8 Design: Minimum Viable Business Product Design 129 Tactic 9 User Testing: Validating the Product Actually Works 143 Tactic 10 Engineering: Transitioning from Product Design to Development 161 Stage 4 Resource Acquisition 174 Tactic 11 Legal: Incorporation and Legal Documents for Your Startup 177 Tactic 12 Finance: Path to Greatness--Building the Financial Model and Setting Up the Piggy Bank 191 Tactic 13 Pitch Deck Design: Pitch Decks for Startups 201 Tactic 14 Fundraising: Executing Your Venture's Fundraising Plan 213 Tactic 15 Hiring: Finding and Onboarding Your First Ten Employees 235 Next Steps 251 Educator Materials 261 Index 263
Foreword xv Acknowledgments xvii Introduction to Tactics 1 Stage 1 Foundations 24 Tactic 1 Goals: Operational Goals and KPIs--Charting the Course to Major Milestones 27 Tactic 2 Systems: Startup Tooling and Systems 39 Stage 2 Market Testing 48 Tactic 3 Market Research: Advanced Primary and Secondary Market Research-- Quantifying Qualitative Research 51 Tactic 4 Assets: Developing Startup Visual Assets 77 Tactic 5 Marketing: Proving Persona Assumptions with Digital Advertising 91 Tactic 6 Sales: Early Customer Demand Generation 107 Stage 3 Product Development 120 Tactic 7 Product Roadmap: Building Your Product's Roadmap 123 Tactic 8 Design: Minimum Viable Business Product Design 129 Tactic 9 User Testing: Validating the Product Actually Works 143 Tactic 10 Engineering: Transitioning from Product Design to Development 161 Stage 4 Resource Acquisition 174 Tactic 11 Legal: Incorporation and Legal Documents for Your Startup 177 Tactic 12 Finance: Path to Greatness--Building the Financial Model and Setting Up the Piggy Bank 191 Tactic 13 Pitch Deck Design: Pitch Decks for Startups 201 Tactic 14 Fundraising: Executing Your Venture's Fundraising Plan 213 Tactic 15 Hiring: Finding and Onboarding Your First Ten Employees 235 Next Steps 251 Educator Materials 261 Index 263
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