Katina Manko (Independent scholar Independent scholar)

Ding Dong! Avon Calling!

The Women and Men of Avon Products, Incorporated

• Gebundenes Buch

Produktbeschreibung

This first history of Avon traces the direct sales company's growth from its earliest days into an international corporation that operates in more than 60 countries and has had more than 4 million female representatives.

Produktdetails

• Verlag: Oxford University Press Inc
• Seitenzahl: 304
• Erscheinungstermin: 18. Juni 2021
• Englisch
• Abmessung: 238mm x 162mm x 34mm
• Gewicht: 562g
• ISBN-13: 9780190499822
• ISBN-10: 0190499826
• Artikelnr.: 60181935

Autorenporträt

Katina Manko is an independent scholar specializing in US women's history. She has taught at Bard College, Ramapo College, and Merrimack College, and currently teaches History for the Yeshiva University High School for Girls. She lives in New York City.

Inhaltsangabe

* Acknowledgments
* Introduction
* Chapter 1: David McConnell and the California Perfume Company,
1890-1929: Direct Sales Strategy and Structure
* Chapter 2: "Now You Are In Business For Yourself": Representatives,
Gender, and Business, 1890-1929
* Chapter 3: The Work and Business Culture of California Perfume
Company Traveling Agents, 1890s-1930s
* Chapter 4: "The Dawn of a New Era": Introducing Avon Products and a
Depression-proof Business Strategy
* Chapter 5: The Men and Women of Avon: Creating New Corporate
Territories, 1936-1946
* Chapter 6: "Ding Dong! Avon Calling!": Selling Women's Economic
Personality in Post-War America
* Chapter 7: Women of Enterprise: Avon and the Women Who Wanted it All
* Epilogue
* Notes
* Index