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1. Einleitung 2. Das Web 2.0 im Tourismuskontext 3. Die Evolution des Tourismus 2.0 3.1 Herkömmliche Informationsquellen 3.2 Entwicklung des Online-Tourismus3.3 Der "Neue Tourist" 4. Social Media im Tourismus 4.1 Begriffsbestimmung Social Media 4.2 Der Einfluss sozialer Netzwerke und Reise-Communities auf den Tourismus4.3 Destinationsmarketing durch Social Media 4.3.1 Chancen und Möglichkeiten von Social Media im Tourismus 4.3.2 Nachteile: Der virtuelle Druck 4.4 Best Practice Beispiel: Cape Town Tourism 5. Ausblick: Tourismus 3.0 6. Fazit