Digital Transformation and Innovation in Tourism Events

Herausgeber: Hassan, Azizul

• Broschiertes Buch

Produktbeschreibung

This book provides a comprehensive treatment of the nature of tourism, events and practices in the digital context. It will be a useful reference to those researching on tourism, culture, hospitality and marketing and as well as destination planners, regulators, certification bodies, local tourism board authorities and policy makers.

Produktdetails

• Routledge Advances in Management and Business Studies
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 238
• Erscheinungstermin: 29. Januar 2024
• Englisch
• Abmessung: 156mm x 234mm x 19mm
• Gewicht: 390g
• ISBN-13: 9781032220970
• ISBN-10: 103222097X
• Artikelnr.: 69790117

Autorenporträt

Azizul Hassan is a member of the Tourism Consultants Network of the UK Tourism Society, and has been working for the tourism industry as a consultant, academic, and researcher for over 20 years. His research interest areas are technology-supported marketing and immersive technology applications in the tourism and hospitality industry, and technology-influenced marketing suggestions for sustainable tourism and hospitality industry in developing countries.

Inhaltsangabe

Part One Conceptual Discussions 1. Digital Innovation in Tourism Events:
Theoretical Underpinnings and Conceptual Discussions Part Two Cases from
Asia 2. Events at Nature-based Destinations of Bangladesh: Use of
Information and Communication Technology in Marketing 3. Exploring the
Light Show Landscaping at Traditional Festivals and Events in China 4.
Goddess in Digital Space: A Study on Dynamics of Digitalization in Autumn
Festival of India 5. Kaamatan Goes Virtual: Utilizing Social Media in
Promoting Tourism Event 6. Impact of Online and Social Media Platforms in
Organizing the Events: A Case Study on Coke Fest and Pakistan Super League
7. Technology Application in Tourism Events: Reflections on a Case Study of
a Local Food Festival in Thailand 8. An Assessment on Strengthening the
Attractiveness of Turkey's Event and Festival Tourism with Innovative
Technology Efforts 9. Technology Application in Tourism Events: Case of
Africa Part Three Technology Application in Tourism Events: Case of
Australia 10. The Ubiquitous Role of Mobile Technology Application in the
Australian Open Part Four Cases from Europe 11. Technological Innovations
in Event Sport Tourism: Case Study of the 2021 Sabre World Cup in Budapest
in Hungary 12. Technology and Events: The Case of Note di Fuoco Festival in
Calabria in South Italy 13. The Event ''7 Wonders of Gastronomy'' and the
Digitalization of Communication in the Portuguese Context 14. Reimagining
Tourism Events: Spain's Preparation for the Return of a Healthier Breed of
Tourists Part Five Cases from North America 15. Surviving the COVID-19
Pandemic: How Technology is Getting the Tourism Industry Back on its Feet
in the USA Part Six Cases from South America 16. Technology in Tourist
Events: A Study of Rock in Rio Brazil from the Perspective of its
Stakeholders 17. The Sacred in Cyberspace: The Taper of Our Lady of
Nazareth Religious Event and Technology Application in the (Re)
Construction of Territorial and Touristic Identities in Belém do Pará,
Brazil Part Seven Future Research Directions 18. COVID-19 Effects on
Tourism Events, Technology Acceleration and Future Research Directions