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The sole purpose of internet marketing is to continually attract the right visitors to your website, engage them and convert them from mere spectators to active, paying customers. Attracting visitors to your website without putting into strategies to convert them is a waste of resources because what matters at the end is the conversion part. Therefore, the goal of an internet marketer or online business owner is to minimise costs and maximise revenue. The following topics are covered in this book: ¿ Business model innovation ¿ Summary of the social media landscape ¿ Video marketing ¿ Cross-media marketing ¿ Performance marketing ¿ Banner designs ¿ Neuromarketing and conversion rate optimization ¿ Search enginge management ¿ Marketing law This book aims to give you the tools to unravel marketing and teach you how to use marketing to create an unfair advantage for your business. Business challenges are solved with creativity or cash. Small businesses normally have a shortage of cash and an abundance of creativity. Spend your creativity first and save your cash for those things you cannot earn. In this book, you will learn how.