Digital marketing practices in Algerian service SMEs

Digital marketing practices in Algerian service SMEs

Analysis of digital marketing practices in the COVID19 era - a qualitative study

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The technological developments of the 21st century have radically transformed the way companies are managed. The marketing function and the overall marketing mindset have, for their part, undergone major innovations that have changed not only the way in which products/services are sold or messages are communicated, but also the way in which customers are perceived. The latter becomes a partner of the company instead of a simple buyer/user. It is in this perspective that digital marketing is now imposed on companies, which must integrate it, not as a separate approach to their strategies, but r...