J.B. Wood >Wood is a best-selling author and frequent industry speaker on the topics of business outcome engineering, X-as-a-Service (XaaS) business models, transformations in the traditional customer-supplier relationship, and TSIA's LAER customer engagement model (Land, Adopt, Expand, and Renew). He has also appeared in such leading publications as Fortune, The New York Times, and The Wall Street Journal. Thomas Lah Thomas Lah is the executive director and executive vice president of the Technology & Services Industry Association (TSIA). For over 20 years, Thomas has been helping some of the world's largest technology companies improve the efficiency of their daily operations. He is the author of many popular books on trends affecting the tech industry, host's TSIA's podcast, TECHtonic: Trends in Technology and Services, and oversees TSIA's executive research team. Thomas is also a sought-after industry speaker on the topics of optimizing technology service businesses within product companies, business outcome engineering, customer success funding models, X-as-a-Service (XaaS) financial models, the art of helping customers successfully adopt technology, and the latest market trends impacting technology organizations worldwide. From 2002-2019, Thomas taught an MBA class at The Ohio State University Fisher College of Business, which is based on his writings.
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