Aleksandra Gnach (Zurich University of Applied Sciences), Wibke Weber (Zurich University of Applied Sciences), Martin Engebretsen (Norway Universitetet i Agder)

Broschiertes Buch

Digital Communication and Media Linguistics

With Case Studies in Journalism, Pr, and Community Communication

Beschreibung

Aimed at upper level undergraduate and graduate students in applied linguistics, communication and media studies, including journalism and PR, this textbook offers an interdisciplinary, comprehensive and state-of-the-art overview of the media linguistics approaches to explain and understand digital communication and multimodality.

Autor

Aleksandra Gnach is Professor of Media Linguistics at ZHAW Zurich University of Applied Sciences, Switzerland. Her areas of interest include the use of social media at the interface between public and private communication and the production and use of new media formats (VR, AR, XR) in public communication. She is the co-founder of the IAM MediaLab, a participatory platform that brings together professionals and scholars from different fields to actively engage in the challenges of digital transformation.

Produktdetails

• Verlag: Cambridge University Press
• Seitenzahl: 280
• Erscheinungstermin: 29. Dezember 2022
• Englisch
• Abmessung: 245mm x 189mm x 17mm
• Gewicht: 654g
• ISBN-13: 9781108748278
• ISBN-10: 1108748279
• Artikelnr.: 64169482