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  • Gebundenes Buch

Continuing to offer the up-to-the-minute information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying, and measuring consumer desires; engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts.

Produktbeschreibung
Continuing to offer the up-to-the-minute information that made the widely adopted first edition so popular, the second edition introduces new concepts in staffing, identifying, and measuring consumer desires; engineering scale-up from the kitchen, lab, or pilot plant; and generating product concepts.
Autorenporträt
Aaron L Brody (President & CEO, Packaging/Brody, Inc., Duluth, Georgia, USA) (Author) , John B Lord (Saint Joseph's University, Philadelphia, Pennsylvania, USA) (Edited by)