Determinants of Service Awareness for Creating Customer Value
S. M. Feroj Mahmood
Broschiertes Buch

Determinants of Service Awareness for Creating Customer Value

An Empirical Investigation on GrameenPhone Bangladesh Ltd.

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This phenomenon has been characterized the service experience and has recently been found to be an important part of consumer evaluation and satisfaction with services. Consumer satisfaction and perceived quality resulting after a service encounter have drawn a lot of attention in marketing research from an operative point of view. Thus, multi-item scales have been developed in order to identify detailed elements that integrate customer's satisfaction judgment. However, these instruments have limitations to know the reasons that explain the evaluation of the service experience. More exactly, m...