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"Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them," -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on…mehr

Produktbeschreibung
"Some of the stunning countries in the Middle East became luxury destinations a long time ago, and the United Arab Emirates is one of them," -Pascal Duchauffour, area vice president of Europe and Middle East at Ritz-Carlton, Manama, Bahrain. Unfortunately, most of us consider media as a source that either supports or affects our decision making process while addressing our perception in vacationing in the Middle East. Unlike natural disasters, the Arab region have an ongoing political crisis that continues to have an impact on the destinations image. This book aims at providing information on how distribution channels are interrelated in building an image of a country as a destination. Therefore, the findings have been divided into categories which when combined can give the readers an insight on the factors that have to be considered while choosing a destination, destination's image and effectiveness of marketing and promotion.
Autorenporträt
Honoured to be graduated from Middlesex University in 2011 with a Masters Degree in International Tourism and Hospitality Management. Thanks to my family that I developed an interest in reading at an early age and now i can indubitably agree ¿The more that you read, the more things you will know. The more that you learn, the more places you'll go.¿