Broschiertes Buch

Destination Marketing

An international perspective

Herausgeber: Kozak, Metin; Kozak, Nazmi

Beschreibung

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation.

Autor

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey. Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

Produktdetails

• Routledge Advances in Tourism
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 214
• Erscheinungstermin: 25. April 2018
• Englisch
• Abmessung: 234mm x 156mm x 12mm
• Gewicht: 338g
• ISBN-13: 9781138592254
• ISBN-10: 1138592250
• Artikelnr.: 52528610