Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding. He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal, Journal of Travel Research and the Annals of Tourism Research. He supervised many MBA, MSc, PhD students to successful completion and examined doctoral theses in the UK and abroad. Yuksel serves as an editorial board member for several academic journals such as the Journal of Retailing and Consumer Services and Journal of Travel Research.
Inhaltsangabe
Introduction Chapter 1: Understanding Research Questionnaires Chapter 2: Basic Components of Research Questionnaires Chapter 3: Conducting Research with Questionnaires Chapter 4: Examples of Research Questionnaires Conclusions Glossary Index
Introduction Chapter 1: Understanding Research Questionnaires Chapter 2: Basic Components of Research Questionnaires Chapter 3: Conducting Research with Questionnaires Chapter 4: Examples of Research Questionnaires Conclusions Glossary Index
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