Designing Gamified Systems - Gilbert, Sari
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Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction de3sign to revitalize and re-imagine real-world systems-from cities and corporations to schools and the military. Brought together here for the first time, leaders in the field like Katie Salen, Nicole Lazzaro, Patrick Jagoda, Ken Eklund, Rajat Paharia and Sebastian Deterding explain how they are redefining the job of the game designer. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts,…mehr

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Produktbeschreibung
Designing Gamified Systems is a fundamental guide for building essential skills in game and interaction de3sign to revitalize and re-imagine real-world systems-from cities and corporations to schools and the military. Brought together here for the first time, leaders in the field like Katie Salen, Nicole Lazzaro, Patrick Jagoda, Ken Eklund, Rajat Paharia and Sebastian Deterding explain how they are redefining the job of the game designer. Author Sari Gilbert develops a set of core principles and tools for using game thinking and interactive design to build motivation, explain hard concepts, broaden audiences, deepen commitments and enhance human relationships. The book is structured into three parts beginning with analysis, moving into practice, and then finally delving into the field to see principles and practices applied in the real world. The first two chapters provide a foundation for understanding the field of gamified system design, including its surprisingly long history and framework for conducting analysis. Chapters three and four explore the positive effects of gamified systems and meaningful play on human behavior and learning. Chapters five, six and seven provide a toolkit for the practice of GS design, covering the disciplines as a whole and the application of principles from game design and interaction design. The last section of the book introduces readers to individuals and organizations in the fields of education, marketing, and entertainment, all of whom are utilizing game principles and thinking for their initiatives. These concluding chapters emphasize the challenges and particularities that the gamified system designer needs to know in order to be an effective3 partner in developing applications, frameworks, events, businesses, and organizations. Topics covered: gamified system design, behavioral psychology, marketing, business strategy, learning theory and instructional design. This book includes a variety of exercises designed both to encourage big picture thinking about gamified systems and to help you experience and understand the challenges and nuances involved in designing them. The interviews and insights from practitioners in the field give a picture of the opportunities that lie ahead as well as some of the key conceptual landmarks of the field as it has emerged. The companion website (www.gamifiedsystems.com) includes additional materials to supplement learning and practice as readers work through the book. By the end, readers should gain a solid theoretical framework that matches a valuable set of practical skills.
Autorenporträt
Sari Gilbert is a professor in the Interactive and Game Design department at the Savannah College of Art and Design, where she teaches courses and workshops introducing students and professionals to the practice of gamified system design. Gilbert's twenty years of experience in interactive entertainment include designing and producing the top-selling JumpStart titles and serving as a Senior Producer at Disney Online. She has founded three companies devoted to innovation in the field of interactive entertainment.