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Broschiertes Buch

Designing and Implementing a Strategic Management Concept in an High-Tech SME

SWOT Analysis and Balanced Scorecard

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Bachelor Thesis from the year 2019 in the subject Engineering - Industrial Engineering and Management, grade: 1,7, Karlsruhe Institute of Technology (KIT), language: English, abstract: Although extant literature on small and medium-sized enterprises (SMEs) suggests that strategic management positively affects organizational outcomes, evidence supporting this suggestion is limited to a few qualitative case studies. As many SMEs struggle with limited access to resources and with it no opportuni-ty to enact a large and complex strategic management concept. This thesis develops a strategic managem...