A leader’s guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.
A leader’s guide to driving enterprise innovation through the strategic and design-inspired practice of Business Design. Includes valuable frameworks, inspiring stories and practical tools to drive innovation and value creation in any type of organization.
Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index
Introduction PART ONE THE PRACTICE OF BUSINESS DESIGN 1 Overview of Business Design 2 Preparing for Your Quest 3 Contextualizing Your Challenge 4 Gear 1: Empathy & Deep Human Understanding 5 Gear 2: Concept Visualization 6 Gear 3: Strategic Business Design & Activation 7 Leading Innovation & Transformation PART TWO TOOL KIT Preparing for Your Quest Contextualizing Your Challenge Gear 1: Empathy & Deep Human Understanding Gear 2: Concept Visualization Gear 3: Strategic Business Design & Activation Acknowledgments Notes Index
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