Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.
Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials.
Min Basadur is Professor Emeritus of Organizational Behavior at McMaster University, Canada, and Founder of Basadur Applied Creativity. Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, U.S.A. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball State University, U.S.A.
Inhaltsangabe
Introduction 1. Step 1: Problem Finding 2. Step 2: Fact Finding 3. Step 3: Problem Definition 4. Step 4: Idea Finding 5. Step 5: Evaluate and Select 6. Steps 6, 7 and 8: Solution Implementation 8. Entrepreneurial Leadership by Design Conclusion
