Johanna Fawkes

Depth Public Relations

After the Masquerade

• Gebundenes Buch

Produktbeschreibung

This book explores the rise of promotional communication with a particular focus on public relations (PR) and its role.

Produktdetails

• Verlag: CRC Press
• Seitenzahl: 198
• Erscheinungstermin: 23. Dezember 2022
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 472g
• ISBN-13: 9780815358732
• ISBN-10: 0815358733
• Artikelnr.: 64653746

Autorenporträt

Johanna Fawkes, PhD, is currently Visiting Fellow at Leeds Beckett University, UK. She was Principal Research Fellow at the University of Huddersfield (2016-18), leading an international research team to produce the Global Capability Framework for Public Relations and Communications Management. Since 1990, Johanna has developed public relations degrees at all levels at universities in the UK and Australia, following a career in public sector communication. She has delivered international keynote speeches and published widely on public relations' identity, performance and ethics. Her book, Public Relations Ethics and Professionalism; The Shadow of Excellence, introducing a Jungian approach to ethics, was published by Routledge in 2015 (paperback 2017). She now lives in Andalucia, Spain.

Inhaltsangabe

Acknowledgments
Chapter 1. Overture: Introduction
Act I Curtain Up
Chapter 2. Playing the part: identity issues in public relations
Chapter 3. Roll up Roll up: public relations and promotional culture
Chapter 4. All the world a stage: public relations as performance
Chapter 5. Masquerade
Act II After the Masquerade
Chapter 6. Beneath the mask: a Jungian approach
Chapter 7. After the masquerade: down, not out
Chapter 8. Public relations and the planet: not a case study
Chapter 9. Curtain call: depth public relations
Chapter 10. Conclusions, observations, research directions and reflections
Index