Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to…mehr
Demystifying Strategy provides you with not only the basic strategic tools and techniques but also a thorough understanding of the entire process of strategic thinking and management. Using tips, guidelines and exercises it helps you to assess your own strategic mind and covers key topics such as: the different perspectives on strategy, economic analysis, dynamic competitive positioning, designing and evaluating options, implementation, managing the strategy process and how to nurture your strategic mind. Aimed at executives, entrepreneurs and also students of management, it enables you to assess the teaching of strategy 'gurus', construct your own strategy audit and challenge thinking styles by assessing the cognitive processes involved in developing successful strategies.
Dr. Tony Grundy is an international independent strategy consultant working with major corporations and organizations of all sizes. His clients include BP, Dyson Appliances, the Economist Group, Emirates Airlines, Ernst and Young, Financial Times, Ford, HSBC, KPMG, Microsoft, Motorola, Nokia, Pfizer, Tesco and Vodafone. He currently teaches at Henley Business School and is Visiting Senior Fellow at Cranfield School of Management, where he has trained over 1,000 managers. He is also the author of Demystifying Strategic Thinking (Kogan Page).
Inhaltsangabe
01 Opening the doorway to strategy Introduction What will the book do for you? What is entailed in reading it? What is strategy? What is strategic thinking? Overview of the book Key insights from the chapter 02 Embracing the strategic world - part 1 Introduction The conceptual perspective The cognitive perspective The emotional perspective Key insights from the chapter 03 Embracing the strategic world - part 2 Introduction The influencing and political perspective The process perspective The implementation perspective Key insights from the chapter 04 Analysing strategy economically Introduction What the gurus say Porter's five forces Case study of Porter's five forces in the funerals industry Key insights from the chapter - general Key insights from the chapter - Porter's five forces in depth 05 Dynamic competitive positioning Introduction What the gurus say Bikram yoga case study Key insights from the chapter 06 Designing and evaluating options Introduction How to use the strategic option grid in more depth The optopus The cunning checklists Key insights from the chapter 07 Implementation Introduction Fishbone analysis Wishbone analysis From-to (FT) analysis How-how analysis Attractiveness and implementation difficulty (AID) analysis Force field analysis Difficulty-over-time curves Revisiting stakeholder analysis Interrelating the tools Key insights from the chapter 08 Managing the strategy process Introduction The plan for the plan Asking the right questions The strategy audit Running strategy workshops Collecting the data in cunning ways Overview of the tools Project managing the strategic breakthroughs The business case Doing a strategic position paper Scenarios and uncertainty Contingent strategy Managing intangibles Managing implementation Key insights from the chapter 09 Bringing it all together Introduction Case study: Implementing the process at the Legal Complaints Service Enhanced influencing Managing your own cognitive processes and emotions Tips for applying strategic thinking to the everyday Summary of insights Conclusion: a final story References Index
01 Opening the doorway to strategy Introduction What will the book do for you? What is entailed in reading it? What is strategy? What is strategic thinking? Overview of the book Key insights from the chapter 02 Embracing the strategic world - part 1 Introduction The conceptual perspective The cognitive perspective The emotional perspective Key insights from the chapter 03 Embracing the strategic world - part 2 Introduction The influencing and political perspective The process perspective The implementation perspective Key insights from the chapter 04 Analysing strategy economically Introduction What the gurus say Porter's five forces Case study of Porter's five forces in the funerals industry Key insights from the chapter - general Key insights from the chapter - Porter's five forces in depth 05 Dynamic competitive positioning Introduction What the gurus say Bikram yoga case study Key insights from the chapter 06 Designing and evaluating options Introduction How to use the strategic option grid in more depth The optopus The cunning checklists Key insights from the chapter 07 Implementation Introduction Fishbone analysis Wishbone analysis From-to (FT) analysis How-how analysis Attractiveness and implementation difficulty (AID) analysis Force field analysis Difficulty-over-time curves Revisiting stakeholder analysis Interrelating the tools Key insights from the chapter 08 Managing the strategy process Introduction The plan for the plan Asking the right questions The strategy audit Running strategy workshops Collecting the data in cunning ways Overview of the tools Project managing the strategic breakthroughs The business case Doing a strategic position paper Scenarios and uncertainty Contingent strategy Managing intangibles Managing implementation Key insights from the chapter 09 Bringing it all together Introduction Case study: Implementing the process at the Legal Complaints Service Enhanced influencing Managing your own cognitive processes and emotions Tips for applying strategic thinking to the everyday Summary of insights Conclusion: a final story References Index
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