Broschiertes Buch

Demarketing

Beschreibung

This is the first book to cast light on the secretive, counterintuitive world of de-marketing: a process whereby a company actively, for whatever reasons, tries to decrease demand of its product. Via insightful case studies from a selection of thought leaders, this book deconstructs de-marketings mysteries and demonstrates how to incorporate them into a profit-driven marketing plan.

Autor

Nigel Bradley was Senior Lecturer in Marketing at the University of Westminster, UK Jim Blythe is Professor of Marketing at Westminster University and Visiting Professor at Plymouth Business School, UK

Produktdetails

• Verlag: Taylor & Francis Ltd
• Seitenzahl: 240
• Erscheinungstermin: 21. Oktober 2013
• Englisch
• Abmessung: 234mm x 156mm x 13mm
• Gewicht: 370g
• ISBN-13: 9780415816489
• ISBN-10: 0415816483
• Artikelnr.: 38031184