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  • Gebundenes Buch

Donald Trump's 2016 campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. But as this book shows, his campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue.

Produktbeschreibung
Donald Trump's 2016 campaign speeches and other rhetoric seemed on the surface to be simplistic, repetitive, and disorganized to many. But as this book shows, his campaign strategy was anything but simple. Political communication expert Jennifer Mercieca shows how the Trump campaign expertly used the common rhetorical techniques of a demagogue.
Autorenporträt
JENNIFER MERCIECA is associate professor in the Department of Communication at Texas A&M University. She is the author of Founding Fictions and coeditor of The Rhetoric of Heroic Expectations: Establishing the Obama Presidency. She frequently appears as an expert commentator and consultant for national and international media outlets