Preface Introduction PART 1 - GOING BY THE NUMBERS Look for high quality growth Look for long-term growth Avoid excessive debt Tesco - Defensive or not? Look for long-term value Use defensiveness and value to select companies worth investigating further PART II - GOING BEYOND THE NUMBERS The pros and cons of qualitative analysis 10 Questions to ask before investing PART III - PORTFOLIO CONSTRUCTION AND MANAGEMENT Build your portfolio slowly Diversify to reduce risk and increase returns Hold your shares for the long-term Sell to improve your portfolio
Preface Introduction PART 1 - GOING BY THE NUMBERS Look for high quality growth Look for long-term growth Avoid excessive debt Tesco - Defensive or not? Look for long-term value Use defensiveness and value to select companies worth investigating further PART II - GOING BEYOND THE NUMBERS The pros and cons of qualitative analysis 10 Questions to ask before investing PART III - PORTFOLIO CONSTRUCTION AND MANAGEMENT Build your portfolio slowly Diversify to reduce risk and increase returns Hold your shares for the long-term Sell to improve your portfolio
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